COMING SOON · Q1 2027 · WAITLIST OPEN

Stop losing what you learned in last week's customer call.

Discovery memory is decaying.
Re-runs are accelerating.
RICS holds what your team learned, and what it meant.

Senior PM

You forget Tuesday's call by Thursday. RICS is priced under your procurement threshold and lives in your existing workflow.

For Senior PMs →

Head of Product

Your senior PMs leave and take institutional memory with them. RICS holds it in the org, not in the person.

For Heads of Product →

Designer

You caught what the PM missed. Leave inline comments in the Thinks column. Pull Feels flags into your frames.

Engineer

Know what the customer actually said before you build. Every AI agent in your stack can query the corpus.

By Thursday, you have lost most of what you learned Tuesday.

You ran a discovery call this morning. The transcript sits unread. Three weeks later, when someone asks what the customer actually thought, you remember a feeling. Not the words.

What evaporates is the interpretation. The 'she said yes but meant no' layer. Nobody captures Thinks as a first-class field. RICS does.

— WHAT YOU RETAIN — WHAT RICS RETAINS

SAYS ?

THINKS

"She said 'yes, this looks good' but from the pause and the return-question about the fee structure, she meant 'only if the effective rate drops below 1.5%.'"

DOES ?

FEELS ?

Dovetail captures Says. Maze captures Does. The Thinks column is unclaimed white space. That is our moat.

Your data stays yours

Never used for training. Ever. Africa-region storage available.

African PPP pricing from day one

$8 team tier. Billed in local currency. Mobile money fallback.

One email at launch

No drip campaign.

Built for product teams from day one.

Fast on a Lagos 10Mbps upload. WhatsApp-native sharing. Priced under the procurement threshold. The same constraint produces a sharper product globally.

Read the thesis

One upload. 90 seconds. A brief you can ship a roadmap on.

See the product

recording.mp4 · 38 min 90 SECONDS⟶ RICS ONE CLICK⟶ ricsapp.io/b/x7q2

Brief · Bulk payments discovery with Segment Lead A · 38 min · Lagos fintech · Captured 09:47 WAT 4 comments · Shared with team

VALUE-RISK SYNTHESIS

She will choose this if bulk payments land under a 1.5% effective fee. Confidence: high. Evidence: Says[03:12], Says[19:47].
She is uncertain about the treasury approval flow above ₦5M. Confidence: medium. Evidence: Feels[27:03], Thinks[27:14].
Her Thinks contradicts her Says on the invoicing surface. Red flag. Evidence: Says[31:22] vs Thinks[31:26].

SAYS

"The current bulk transfer takes us four days end-to-end and I have three ops people on it."

THINKS

"She is not going to sign a contract unless we can prove the treasury team can approve without exception."

DOES

"Demonstrated the current workaround twice. Kept switching between two browser tabs to reconcile amounts."

FEELS

"Relief on the sketched alternative. Suspicion on the pricing reveal at 27:03. Pride when describing her ops team."

usability:low feasibility:med viability:low value:HIGH

01 — SHARE

Every brief is a URL. Slack, WhatsApp, LinkedIn. No login needed to view.

02 — QUERY

'What did segment leads say about price?' Answers across every brief you ever ran.

03 — MCP

Every AI agent your team uses can read the brief corpus.

The 4x4 is why nobody catches us on this.

Every dimension of the conversation, tagged against every product risk. Competitors cover one cell. RICS covers the grid.

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Read the full thesis →

Nobody else captures the four dimensions × four risks as first-class.

TOOL	CAPTURES THINKS	TAGS RISKS	CORPUS QUERY	MCP SERVER	AFRICAN PPP	CAPTURE-AT-CREATION
{{ r.tool }}	{{ r.c1 }}	{{ r.c2 }}	{{ r.c3 }}	{{ r.c4 }}	{{ r.c5 }}	{{ r.c6 }}

✓ full · ◐ partial · — none.

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