By Thursday, you've lost Tuesday.
And nobody wrote down what it meant.
You ran a discovery call this morning. The transcript sits unread. Three weeks later, when someone asks what the customer actually thought, you remember a feeling. Not the words.
MEMORY DECAY
The transcript survives. The reason you cared does not.
The transcript exists. The understanding doesn't. What survives is a feeling, not the words.
THE THINKS LAYER
She said yes. She meant no.
What evaporates first is the interpretation. Nobody captures Thinks as a first-class field. RICS does.
RE-RUNS
You re-ask what you already learned.
Every re-run spends the customer's patience. They notice when you ask twice.
DEPARTURE RISK
Senior PMs leave with the memory.
Institutional discovery knowledge lives in people's heads. When they go, it goes.
WHAT A TRANSCRIPT MISSES
What evaporates is the interpretation. The 'she said yes but meant no' layer.
Dovetail captures Says. Maze captures Does. We are not aware of any tool that stores the Thinks column as data you can query. That is the gap RICS was built to close.
So — does the proposal work for your team as it stands?
Yes, this looks good. [pause · 3s] Just, how does the fee structure behave at higher volume?
"Yes" is conditional. The pause and the fee question mean: only if the effective rate drops below 1.5%.
The brief, as it lands.
SEE THE PRODUCTWHAT THE CALL SETTLED
She will choose this if bulk payments land under a 1.5% effective fee.
evidence Says 03:12 · Says 19:47 — confidence high
She is uncertain about the treasury approval flow above ₦5M.
evidence Feels 27:03 · Thinks 27:14 — confidence medium
Her Thinks contradicts her Says on the invoicing surface. Red flag.
evidence Says 31:22 vs Thinks 31:26
THE FOUR COLUMNS, FROM THIS ONE CALL
SAYS
"The current bulk transfer takes us four days end-to-end and I have three ops people on it."
THINKS
"She is not going to sign unless we can prove the treasury team can approve without exception."
DOES
"Demonstrated the workaround twice. Kept switching between two browser tabs to reconcile amounts."
FEELS
"Relief on the sketched alternative. Suspicion at the pricing reveal, 27:03."
risk read — usability low · feasibility medium · viability low · value high
Every brief is a URL
Slack, WhatsApp, LinkedIn. No login needed to view.
Ask the corpus
'What did segment leads say about price?' Answers across every brief you ever ran.
Agents read it too
Every AI agent your team uses can read the brief corpus.
Four people on the team. Four different reasons to care.
FOR SENIOR PMS
You forget Tuesday's call by Thursday. RICS lives in your existing workflow.
FOR SENIOR PMS →FOR HEADS OF PRODUCT
Your senior PMs leave and take institutional memory with them. RICS holds it in the org, not in the person.
FOR HEADS OF PRODUCT →FOR DESIGNERS
You caught what the PM missed. Leave inline comments in the Thinks column. Pull Feels flags into your frames.
SEE THE THINKS COLUMN →FOR ENGINEERS
Know what the customer actually said before you build. Every AI agent in your stack can query the corpus.
SEE THE MCP SERVER →Sixteen questions your team already asks. One place that can answer them.
Four dimensions from the empathy map, the framework Dave Gray drew at XPLANE in the early 2000s — what she said, what she thought, what she did, what she felt. Four risks from Marty Cagan's product framework — Value, Usability, Feasibility, Viability. Sixteen cells. Every product decision your team makes lives in one of them.
Neither framework is ours. What is new is storing both as queryable fields instead of notes someone might write up later.
We are not aware of another tool that captures four dimensions × four risks as first-class data.
| TOOL | CAPTURES THINKS | TAGS RISKS | CORPUS QUERY | MCP SERVER | CAPTURE-AT-CREATION |
|---|---|---|---|---|---|
| {{ r.tool }} | {{ r.c1 }} | {{ r.c2 }} | {{ r.c3 }} | {{ r.c4 }} | {{ r.c5 }} |
✓ FULL · ◐ PARTIAL · — NONE
Assessed from publicly documented features, February 2026. RICS is pre-launch, so its row describes what V1 is being built to do, not shipped behaviour.
Where RICS is right now.
{{ count1 }}
PRODUCT PEOPLE ON THE WAITLIST
90s
TARGET: UPLOAD TO DECISION-READY BRIEF
16
QUERYABLE CELLS IN THE 4X4 EMPATHY-BY-RISK GRID
Built for product teams from day one.
Fast on a Lagos 10Mbps upload. WhatsApp-native sharing. The same constraint produces a sharper product globally.
SEE HOW WE HANDLE YOUR DATAYour data stays yours
Never used for training. Ever. Africa-region storage available.
One email at launch
No drip campaign.