By Thursday, you've lost Tuesday.
And nobody wrote down what it meant.
You ran a discovery call this morning. The transcript sits unread. Three weeks later, when someone asks what the customer actually thought, you remember a feeling. Not the words.
MEMORY DECAY
You forget Tuesday's call by Thursday.
The transcript exists. The understanding doesn't. What survives is a feeling, not the words.
THE THINKS LAYER
'She said yes but meant no.'
What evaporates first is the interpretation. Nobody captures Thinks as a first-class field. RICS does.
RE-RUNS
You re-ask what you already learned.
Discovery re-runs are accelerating. Customers notice when you ask the same question twice.
DEPARTURE RISK
Senior PMs leave with the memory.
Institutional discovery knowledge lives in people's heads. When they go, it goes.
WHAT A TRANSCRIPT MISSES
What evaporates is the interpretation. The 'she said yes but meant no' layer.
Dovetail captures Says. Maze captures Does. The Thinks column is unclaimed white space. That is our moat.
So — does the proposal work for your team as it stands?
Yes, this looks good. [pause · 3s] Just, how does the fee structure behave at higher volume?
"Yes" is conditional. The pause and the fee question mean: only if the effective rate drops below 1.5%.
The brief, as it lands.
SEE THE PRODUCTWHAT THE CALL SETTLED
She will choose this if bulk payments land under a 1.5% effective fee.
evidence Says 03:12 · Says 19:47 — confidence high
She is uncertain about the treasury approval flow above ₦5M.
evidence Feels 27:03 · Thinks 27:14 — confidence medium
Her Thinks contradicts her Says on the invoicing surface. Red flag.
evidence Says 31:22 vs Thinks 31:26
THE FOUR COLUMNS, FROM THIS ONE CALL
SAYS
"The current bulk transfer takes us four days end-to-end and I have three ops people on it."
THINKS
"She is not going to sign unless we can prove the treasury team can approve without exception."
DOES
"Demonstrated the workaround twice. Kept switching between two browser tabs to reconcile amounts."
FEELS
"Relief on the sketched alternative. Suspicion at the pricing reveal, 27:03."
risk read — usability low · feasibility medium · viability low · value high
Every brief is a URL
Slack, WhatsApp, LinkedIn. No login needed to view.
Ask the corpus
'What did segment leads say about price?' Answers across every brief you ever ran.
Agents read it too
Every AI agent your team uses can read the brief corpus.
RICS holds what your team learned, and what it meant.
FOR SENIOR PMS
You forget Tuesday's call by Thursday. RICS is priced under your procurement threshold and lives in your existing workflow.
FOR SENIOR PMS →FOR HEADS OF PRODUCT
Your senior PMs leave and take institutional memory with them. RICS holds it in the org, not in the person.
FOR HEADS OF PRODUCT →FOR DESIGNERS
You caught what the PM missed. Leave inline comments in the Thinks column. Pull Feels flags into your frames.
FOR DESIGNERS →FOR ENGINEERS
Know what the customer actually said before you build. Every AI agent in your stack can query the corpus.
FOR ENGINEERS →The 4x4 is why nobody catches us on this.
Every dimension of the conversation, tagged against every product risk. Competitors cover one cell. RICS covers the grid.
Nobody else captures the four dimensions × four risks as first-class.
| TOOL | CAPTURES THINKS | TAGS RISKS | CORPUS QUERY | MCP SERVER | AFRICAN PPP | CAPTURE-AT-CREATION |
|---|---|---|---|---|---|---|
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✓ FULL · ◐ PARTIAL · — NONE
The moment product teams stop losing what they learned.
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PRODUCT PEOPLE ON THE WAITLIST
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DESIGN PARTNERS FOR THE 90-DAY PILOT
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AFRICAN CITIES IN THE VALIDATION COHORT
90s
UPLOAD TO DECISION-READY BRIEF, P95
$8
PER SEAT PER MONTH WITH AFRICAN PPP
16
QUERYABLE CELLS IN THE 4X4 EMPATHY-BY-RISK GRID
Built for product teams from day one.
Fast on a Lagos 10Mbps upload. WhatsApp-native sharing. Priced under the procurement threshold. The same constraint produces a sharper product globally.
READ THE THESISYour data stays yours
Never used for training. Ever. Africa-region storage available.
African PPP pricing from day one
$8 team tier. Billed in local currency. Mobile money fallback.
One email at launch
No drip campaign.
What the waitlist is saying.
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