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first-class field · source_ref · confidence · timestamp
The thesis
The interpretation is the artefact. Everything else is a transcript.
Otter captures what was said. RICS captures what it meant.
SAYS
The literal words. Claimed by Dovetail, Otter, every transcript tool.
THINKS
The interpretation. Unclaimed white space. This is RICS.
DOES
The observed behaviour. Claimed by Maze, partially by Granola.
FEELS
The emotional layer. Nobody captures it as data.
THE EMPATHY MAP, AS A DATA MODEL
Why the Thinks column has been unclaimed white space.
The empathy map has been product craft for two decades. Every design school teaches it. No tool has ever shipped it as structured, queryable, first-class data.
Dovetail modelled transcripts. Says only. Maze modelled behaviour. Does only. Nobody carved out Thinks as a separate column with its own author, confidence level, and evidence link.
Thinks feels like commentary. It is not. It is the moment a PM turns 'yes, this looks good' into 'she means only if the fees drop below 1.5%'. Without it, the transcript is inert.
The four dimensions, spelled out.
The four product risks (Marty Cagan / SVPG framework).
Every insight in RICS is tagged against the risk it de-risks.
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Who queries what
Designers query Feels and Does against Usability.
Engineers query Says and Does against Feasibility.
PMs query Says and Thinks against Viability and Value.
Executives stress-test strategy against the trade-offs documented.
The intersection is the moat.
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16 cells. Every product decision lives in one of them. RICS queries all 16.
Capture-at-creation, not retroactive archaeology.
The substrate ingests during the meeting. Not after. Live. Structured. Tagged.
What the substrate outputs.
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